Wrangling all the white space
ABOUT US
Whether acting as creative agency partners, full-service production support, or content collaborators, The New Black wields contortionist-level flexibility around your project—big, small, or in-between.
We’ve honed a service-first mindset from working with smart clients and valued brands for 20 years. Willing to go to the ends of the earth to understand your industry and the challenges you face, The New Black clears a path toward all that is possible. And, honestly, the impossible, too.
Always by your side, we are tenacious listeners who note your wishes, flag hidden risks, and consistently help you make the most impactful work out there.
Uncover the ultimate form of your brand’s creative expression.
All shapes, all sizes, one colorCAPABILITIES
No matter scope, scale, or budget, we deliver creative production services as varied as ice cream flavors. Because behind our sparkling demeanor and always-make-it-right attitude lies a deep stable of photo and video experts. With one blow of a conch shell, we assemble the right team to pull off your project.
360° Production
From bid through final delivery, we handle the full arc of production. TNB produces stills, motion, or both in tandem across a wide range of scales and styles. Whether you’re a brand, agency, or independent creative, we take the details off your plate and keep the creative work prioritized and moving forward.
Coordination
Everything filed under Management and Logistics. Schedules, scouts, travel, catering, crafty, and all of the behind-the-scenes problem solving that keeps shoot days feeling composed, even at their most complex.
Art Buying & Crewing
We source and pitch creative partners — photographers, directors, cinematographers — based on your brief, budget, and ambition, drawing from both targeted searches and a trusted roster built over years of collaboration. Our crews are assembled with intention: proven talent, deeply vetted, and precisely scaled to the needs of each project.
Creative Support
For agency partners, we slot in seamlessly. For brands, we offer thoughtful creative support with ideation, visual direction, treatments, and problem-solving. Consider us an extra set of eyes and instincts, available as needed.
Casting
Traditional agency talent, real people, street casting, social and digital efforts – we offer casting across the full spectrum with purpose and nuance. From polished to perfectly imperfect, we find the faces that are authentic to the story you’re telling and the platform it’s living on.
Locations
Urban or remote. Raw or refined. Interior to open landscape — local or global. We handle location research, scouting, permitting, and on-site management for spaces with character, scale, and story.
Budget Management
We manage and protect the numbers from pre through post. Known for making the most of lean budgets and scaling smoothly for complex productions, we keep expectations clear, decisions informed, and teams aligned.
Post-Production
Editing, color, sound, VFX, retouching, finishing – we can manage post from A to Z or ensure a simple asset handoff to your team.
Technology & Workflow
We leverage modern and emerging tools to support creative problem-solving and streamline production workflows. Always practical. Always intentional. Always in service of the work.
